Ibrahim Sarhan

Chairman & Managing Director

Ibrahim Sarhan is e-finance’s Chairman of the Board and CEO. He brings valuable experience having held several leadership positions in the fintech and telecommunications industry, with a solid and extensive track record of more than 30 years. Prior to e-finance, Ibrahim spent 13 years at ICL, and before that, held key management stints at Triangle and Raya Integrated before establishing e-finance in 2005. Throughout his career, Ibrahim joined a number of Community Service and Board memberships such as at the American Chamber of Commerce, the Software Industry Chamber and the Federation of Egyptian Industries. He holds a Bachelor of Commerce from Cairo University and a Senior Executive Management Diploma from Harvard University in 2011.

Ahmed Sobhy

Deputy CEO Investment & Finance

Ahmed Sobhy is the Deputy Managing Director for Investment & Finance at eFinance for Financial and Digital Investments, bringing extensive experience in investment management, financial services, and strategic transactions. Prior to joining eFinance Holding, he served as Chief Investment Officer at Banque Misr, where he was responsible for managing a sizable private equity portfolio, leading the bank’s expansion into fintech investments, and executing several major strategic acquisitions. Earlier in his career, he held senior roles at Morgan Stanley & Co. and Ezdehar Fund Management, where he led and participated in numerous high-value mergers, acquisitions, and investment transactions across the United States, Europe, the Middle East, Africa, and Egypt. Ahmed Sobhy has a strong track record in portfolio construction, value creation, and driving long-term growth strategies, with a particular focus on financial services and technology-driven sectors.

Ahmed Ismail

Chief e-Payments Consultant

Ahmed Ismail joined the company’s team in 2007 and is currently the Chief E-payment Consultant at e-finance. Ahmed has extensive experience in the government sector and has played an important role in building and developing the electronic payment and collection systems for the government. During his career, Ahmed has worked for the Egyptian Customs Authority, leading delegations at international conferences, and was also a member of the High Commission for Customs Regulations and Policies. As a member of the commission, Ahmed was responsible for negotiating custom policies with trade partners including Tunisia and Japan. He also played an instrumental role in introducing the new Treasury Single Account (TSA) at the Egyptian Ministry of Finance, which later played a key role in helping the ministry transition over to an electronic payment system. Ahmed Ismail holds a Bachelor of Commerce degree with a concentration in Accounting and a postgraduate degree in Auditing and Taxation from Ain Shams University.

Tag Eldin Eltabbakh

Chief Human Resources Officer

Tag Eldin Eltabbakh is currently the Director of Human Resource and Organizational Development at e-finance, a position he has held since 2007. Upon joining, Eltabbakh was assigned to build the human resources management infrastructure of e-serve, he was responsible for developing the organizational structure, job descriptions, salary structures, job interview structures, job contracts, internal workflow models as well as setting the overarching management policies and guidelines for the human resources department. Prior to joining e-finance, Tag Eldin worked as the HR Section Head at Ahli United Bank. Tag Eldin first started his career in 1999 working as a lawyer. He holds a Bachelor of Law from Ain Shams University, an MBA in Project Management from the Arab Academy for Science, Technology, and Maritime Transport and is currently pursuing a Doctorate of Business Administration in Project Management from the Arab Academy for Science, Technology and Maritime Transport.

Wael Salem

Chief Financial Officer

Mohamed Nasr

Internal Audit Senior Director

Mohamed Nasr joined e-finance as Internal Audit Director managing corporate governance, compliance, internal control and business processes. Prior to his time at e-finance, Mohamed worked at MCMAN Consulting as the lead consultant for audit and finance, providing leadership and administrative management to audit and finance staff and supervising large external assignments. Mohamed has conducted several management, financial and audit-based trainings and academic sessions in Egypt and abroad. Mohamed has over 20 years of experience in the field of finance, audit and corporate governance, including nine years of international experience. He holds an MBA from ESLSCA Business School and a DBA from the International Business School of Scandinavia and is a graduate of Ain Shams University’s Faculty of Commerce English Section.

Hany Moussa

Corporate Business Development Senior Director

Adel Mubarak

Corporate Strategy Director

Yasmine Rashed

Marketing, Communications & CSR Director

Yasmine Rashed boasts over 16 years of experience in marketing and communications across various industries, including telecom, retail and technology. Over the course of her career, Yasmine has worked in multiple areas of brand communications, including relationship management, planning, strategy, creative development, implementation, production, execution, event management and public relations. Yasmine holds a Bachelor of Mass Communications with a concentration in Integrated Marketing Communications and Integrated Advertising Association Diploma (IAA) from the American University in Cairo.

Hossam El Goly

Managing Director - eFinance

Hossam El Goly has joined e-finance since 2007. During his time with the company he was instrumental in developing the company’s e-payment system. He also worked on the development and deployment of the new digital tax and customs collection and pension distribution system recently adopted by the Egyptian government. Prior to joining e-finance, Hossam worked as a Project Manager at NCR. Hossam holds a BSc. in Civil Engineering from Cairo University and an MBA from Maastricht School of Management in Holland.

Nashwa Kamel

Managing Director - eNovate

Nashwa Kamel is a senior banking executive with over 30 years of experience in the banking industry and is well-positioned to lead eCards to new heights, leveraging her vast experience and expertise to drive innovation, deliver exceptional customer experiences, and achieve sustainable growth. Prior to her current role as the CEO of eCards, Nashwa was the Head of Bank Operations at Credit Agricole Egypt, and served as a board member of the Egyptian Credit Bureau (ISCORE). Nashwa’s visionary approach and commitment to excellence have earned her a reputation as a forward-thinking and results-oriented leader.

Ahmed Tantawy

Managing Director - eKhales

Ahmed El Tantawy joined EFIG in 2022, and he has over 20 years of experience spanning the information, communication, and technology sectors at the local and international levels. He is an established international executive with a wealth of experience in developing growth strategies, as well as managing and optimizing complex business operations to ensure positive outcomes. He also possesses a strong track record in team building, hiring, training, and mentoring. Prior to joining eFinance, El Tantawy held various managerial roles at Vodafone across its group functions and operating companies in Egypt, Italy, Turkey, the UK, and Oman. El Tantawy is a chartered management accountant and holds a Master of Business Administration from the University of Oxford’s Saïd Business School.

Maggi Dewedar

Managing Director - eNable