Ibrahim Sarhan

Chairman

Ibrahim Sarhan is e-finance’s Chairman of the Board and CEO. He brings valuable experience having held several leadership positions in the fintech and telecommunications industry, with a solid and extensive track record of more than 30 years. Prior to e-finance, Ibrahim spent 13 years at ICL, and before that, held key management stints at Triangle and Raya Integrated before establishing e-finance in 2005. Throughout his career, Ibrahim joined a number of Community Service and Board memberships such as at the American Chamber of Commerce, the Software Industry Chamber and the Federation of Egyptian Industries. He holds a Bachelor of Commerce from Cairo University and a Senior Executive Management Diploma from Harvard University in 2011.

Ahmed Ismail

Chief e-Payments Consultant

Ahmed Ismail joined the company’s team in 2007 and is currently the Chief E-payment Consultant at e-finance. Ahmed has extensive experience in the government sector and has played an important role in building and developing the electronic payment and collection systems for the government. During his career, Ahmed has worked for the Egyptian Customs Authority, leading delegations at international conferences, and was also a member of the High Commission for Customs Regulations and Policies. As a member of the commission, Ahmed was responsible for negotiating custom policies with trade partners including Tunisia and Japan. He also played an instrumental role in introducing the new Treasury Single Account (TSA) at the Egyptian Ministry of Finance, which later played a key role in helping the ministry transition over to an electronic payment system. Ahmed Ismail holds a Bachelor of Commerce degree with a concentration in Accounting and a postgraduate degree in Auditing and Taxation from Ain Shams University.

Wael Abdelmotlb

Chief Financial Officer

Mahmoud Hosny

Chief Investment & Strategy Officer

Mahmoud Hosny is the Group Chief Investment and Strategic Planning Officer, where he leads strategy development for each of eFinance Investment Group’s subsidiaries. He also heads the Group’s Investment Committee and is an advisor to the Board of Directors on potential investment opportunities. Hosny has 23 years of extensive experience in leading corporate finance, business planning, financial analysis, budgeting, and strategy formulation. Prior to joining eFinance, Hosny worked in the telecommunication sector for 14 years and as a strategy and financial advisory consultant in various sectors for nine years. This included Strategy and Business Planning Director for Banglalink Digital Communication, Strategic Planning Director for Orascom Telecom Holding and Business Planning, Profitability Senior Manager at Orange, and a Financial Consultant at KPMG. Mahmoud began his professional career at Airbus where he worked at the company’s headquarters in Toulouse. Hosny obtained a Master of Business Administration from the Maastricht School of Management in 1999.

Tag Eldin Eltabbakh

Chief Human Resources Officer

Tag Eldin Eltabbakh is currently the Director of Human Resource and Organizational Development at e-finance, a position he has held since 2007. Upon joining, Eltabbakh was assigned to build the human resources management infrastructure of e-serve, he was responsible for developing the organizational structure, job descriptions, salary structures, job interview structures, job contracts, internal workflow models as well as setting the overarching management policies and guidelines for the human resources department. Prior to joining e-finance, Tag Eldin worked as the HR Section Head at Ahli United Bank. Tag Eldin first started his career in 1999 working as a lawyer. He holds a Bachelor of Law from Ain Shams University, an MBA in Project Management from the Arab Academy for Science, Technology, and Maritime Transport and is currently pursuing a Doctorate of Business Administration in Project Management from the Arab Academy for Science, Technology and Maritime Transport.

Mohamed Nasr

Internal Audit Director

Mohamed Nasr joined e-finance as Internal Audit Director managing corporate governance, compliance, internal control and business processes. Prior to his time at e-finance, Mohamed worked at MCMAN Consulting as the lead consultant for audit and finance, providing leadership and administrative management to audit and finance staff and supervising large external assignments. Mohamed has conducted several management, financial and audit-based trainings and academic sessions in Egypt and abroad. Mohamed has over 20 years of experience in the field of finance, audit and corporate governance, including nine years of international experience. He holds an MBA from ESLSCA Business School and a DBA from the International Business School of Scandinavia and is a graduate of Ain Shams University’s Faculty of Commerce English Section.

Hossam El Goly

CEO eFinance Digital Operations

Hossam El Goly has joined e-finance since 2007. During his time with the company he was instrumental in developing the company’s e-payment system. He also worked on the development and deployment of the new digital tax and customs collection and pension distribution system recently adopted by the Egyptian government. Prior to joining e-finance, Hossam worked as a Project Manager at NCR. Hossam holds a BSc. in Civil Engineering from Cairo University and an MBA from Maastricht School of Management in Holland.

Nashwa Kamel

CEO - eCards

Nashwa Kamel is a senior banking executive with over 30 years of experience in the banking industry and is well-positioned to lead eCards to new heights, leveraging her vast experience and expertise to drive innovation, deliver exceptional customer experiences, and achieve sustainable growth. Prior to her current role as the CEO of eCards, Nashwa was the Head of Bank Operations at Credit Agricole Egypt, and served as a board member of the Egyptian Credit Bureau (ISCORE). Nashwa’s visionary approach and commitment to excellence have earned her a reputation as a forward-thinking and results-oriented leader.

Ahmed El Tantawy

Acting Managing Director - eKhales

Ahmed El Tantawy joined EFIG in 2022, and he has over 20 years of experience spanning the information, communication, and technology sectors at the local and international levels. He is an established international executive with a wealth of experience in developing growth strategies, as well as managing and optimizing complex business operations to ensure positive outcomes. He also possesses a strong track record in team building, hiring, training, and mentoring. Prior to joining eFinance, El Tantawy held various managerial roles at Vodafone across its group functions and operating companies in Egypt, Italy, Turkey, the UK, and Oman. El Tantawy is a chartered management accountant and holds a Master of Business Administration from the University of Oxford’s Saïd Business School.

Ahmed Samir

CEO - eAswaaq

Ahmed Samir brings forth a plethora of experience in the banking and financial sector, with a strong track record of supporting digital banking. By fostering digital banking strategies, innovative digital products, and customer centricity, Samir left a prominent mark on entities such as ADIB, CAE, Mashreq, and CGC. Samir holds a bachelor's degree from Alexandria University's Faculty of Commerce, and an MBA in Global Marketing, Banking and Finance from ESLSCA Business School. Additionally, he boasts a collection of professional certifications from renowned institutions such as IBMI and INSEAD.

Ahmed Dokhana

CEO of e-nable

Ahmed Dokhana is a customer experience, business solutions, BPO, and logistics professional with more than 30 years of experience in various industries, including information technology, e-payment, and BPO services. Prior to assuming his role at eNable, Dokhana held positions at IBM and Americana Egypt, and he was also the Procurement and Logistics Manager at Raya Information Technology. Ahmed Dokhana also led the project to enhance the efficiency of the Group’s procurement department.

Yasmine Rashed

Head of Marketing

Yasmine Rashed boasts over 16 years of experience in marketing and communications across various industries, including telecom, retail and technology. Over the course of her career, Yasmine has worked in multiple areas of brand communications, including relationship management, planning, strategy, creative development, implementation, production, execution, event management and public relations. Yasmine holds a Bachelor of Mass Communications with a concentration in Integrated Marketing Communications and Integrated Advertising Association Diploma (IAA) from the American University in Cairo.